Who We Are
Welcome to Playform Youth Fitness, where our mission is to help the next generation of kids and teens grow stronger, more confident, and more resilient on and off the field.
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Based in downtown Hamilton, Playform Youth Fitness is a private strength & conditioning studio for youth ages 10 to 18.
We work with:
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✅ Multi-sport athletes who want to perform at a higher level
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✅ Sport-specific athletes who need targeted strength and conditioning
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✅ Active kids and teens who simply want to feel fitter, stronger, and more confident
At Playform Youth Fitness, our training strives to meet the unique demands of youth athletes and active kids.
Through our Athletic Performance and Youth Fitness Foundations programs, we help your kids develop speed, strength, agility, endurance, and overall athleticism in a safe, age‑appropriate way.
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Playform Youth Fitness is the evolution of SminkFIT Incorporated, a well-regarded Ancaster fitness studio that made a meaningful impact before closing during the pandemic.
With renewed focus and experience, Playform delivers the same level of care, expertise, and community, now dedicated to youth sports and fitness.
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Our founder, Coach Marta Fowler, was deeply influenced by her experience as both a trainer and a mother during the pandemic. Seeing her own teenager struggle with isolation and reduced activity highlighted how critical it is for young people to have a supportive place to move, connect, and grow physically, mentally, and socially.
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Today, Playform Youth Fitness offers specialized strength & conditioning and a nurturing community for kids and teens across many sports and activity levels.
Whether your child is chasing rep-level performance or just starting their fitness journey, our goal is the same: to empower them to build a strong foundation in health, movement, and confidence that will serve them for life.
Meet Coach Marta
Coach Marta combines real‑world coaching experience, formal education, and a deep understanding of youth development to create safe, effective training for young baseball players.
Coach Marta’s Experience
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✅ Elite Level Personal Trainer based in Hamilton, ON
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✅ Founder of Playform Youth Fitness and former owner of SminkFIT Incorporated
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✅ Strength & Conditioning Coach for Ontario Baseball Academy athletes
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✅ Experience coaching more than 100 youth players in a private studio setting
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✅ Background working with clients of all ages, including adults over 40
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What This Means for Your Child
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✅ Age‑appropriate strength & conditioning tailored to their stage of growth
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✅ Coaching that prioritizes proper technique, safety, and long‑term development
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✅ A positive, encouraging environment that builds confidence and work ethic
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✅ Clear expectations and communication with parents about goals and progress
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Hi, I'm Marta
As the founder of Playform Youth Fitness, I’ve dedicated my life to helping people discover what their bodies are truly capable of.
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My own fitness journey started as a teenager, using exercise to cope with stress and anxiety. Training quickly became a source of strength, resilience, and self-belief, and I knew I wanted to help others experience that same sense of empowerment.
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Over the years, I built and ran SminkFIT Incorporated, a private fitness studio in Ancaster, where I coached clients of all ages to improve their physical and mental well-being. In the summer of 2021, I made the difficult decision to close SminkFIT due to the pandemic's impact. It was a devastating setback, but it also became a turning point.
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With the support of my family, friends, and clients, I created Playform Fitness: a private gym in downtown Hamilton where, since October 2022, I have been running all of my fitness-related affairs.
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As an Elite-Level Personal Trainer and a mother of a teenager, I understand how much sport and movement can shape a young person’s confidence, identity, and mental health.
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Through Playform’s Athlete Performance and Youth Fitness Foundations programs, I help kids and teens:
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Learn to move well and train safely
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Build real strength, speed, and athleticism
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Develop discipline, resilience, and pride in their effort
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Experience fitness as something positive, not punishing
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I’m deeply grateful to the families and athletes who have entrusted me with their children’s development, and to the community that continues to support this vision.
I can’t wait to welcome you to the Playform space and help your child take their next step, whether that’s in sport, fitness, or simply feeling stronger and more confident in their own skin.
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Thank you for your trust and support.
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Sincerely,
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Marta Fowler
Founder & Strength & Conditioning Coach
Playform Youth Fitness
